Fifa looks to leverage Australian ratings momentum with World Cup tenders

Fifa looks to leverage Australian ratings momentum with World Cup tenders

Fifa looks to leverage Australian ratings momentum with World Cup tenders

(Photo by Quinn Rooney/Getty Images )
(Photo by Quinn Rooney/Getty Images )

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men’s World Cup in 2026 and women’s edition in 2027.

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Source: https://www.sportbusiness.com/news/fifa-looks-to-leverage-australian-ratings-momentum-with-world-cup-tenders/

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