Nando’s just launched a new meal on the menu – The Shisanyama flavoured Cabo Sosatie + Single Chips from R59. Two delicious skewers of tender chicken breast, smothered in South African smoky Shisanyama spices, Nando’s signature PERi-PERi and flame-grilled in the basting of your choice. This is a new meal format for Nando’s and the category; and offers customers an old classic with a Nando’s twist. Nando’s really wanted to increase awareness and orders through the app of the new meal through an interactive game called the South Ah Sosatie Catch.
Waiting for your meal order can be boring especially when it’s in the hands of the delivery guy, so Nando’s game, South Ah Sosatie Catch, entertains customers as they wait for their Nando’s favourites to be delivered to their door.
The aim of the game is to catch as many Sosatie ingredients as possible without catching the wrong one’s ‘x’s’. And the more one orders and plays, the more discounts one gets off of their next order. Another key deliverable was to introduce Nando’s new meal on the menu and to increase sales through the Spring; and so the creative needed to offer a different experience on our app as a way of pushing our audience to the meal.
The game is mainly being pushed through Nando’s website and app and through programmatic media.
Source: https://www.lbbonline.com/news/nandos-south-africa-launches-new-menu-with-sosatie-catch-game
.
